Tapwater is 1000 times cheaper than bottled water.
It is better for the environment
It is often healthier
You should pay for tapwater in bars & restaurants!
Bar owners hate freewheelers.
It's the only way we can beat the bottles.
So what's the plan? ...
It's cheaper than a bottle, and often healthier
The bar owner can still have his margin
Clients love him for it
Less plastic bottles = happy penguins!
It's where a part of the profit goes to
But it's evil anyway, so that's ok :)
You'll see the masterplan unfold. Soon!
Keep in touch, follow @lafeber on twitter. I'm always open for suggestions.